Donald Trump’s crypto venture, World Liberty Financial, has made significant investments in the crypto market this December. After acquiring $250,000 worth of Ondo (ONDO), the project’s total spending on digital assets nears $45 million. The portfolio already includes AAVE, cbBTC, and ENA tokens, signaling the project’s strategic focus on established and promising cryptocurrencies.

World Liberty’s Recent Acquisitions

According to a December 16th report by blockchain tracking account Lookonchain and Arkham Intelligence data, World Liberty has made notable crypto purchases, including:

  • $30 million worth of Ether (ETH).

  • $10 million worth of Coinbase Wrapped Bitcoin (cbBTC).

  • $500,000 worth of Ethena (ENA).

  • $250,000 worth of Ondo (ONDO).

Earlier this month, the project also bought $2 million each of Chainlink (LINK) and AAVE. These acquisitions have pushed its December token purchases to $44.75 million.

A Bold Vision for Decentralized Finance

Launched in September, World Liberty Financial positions itself as a decentralized finance (DeFi) platform for crypto trading. With Donald Trump as the “Chief Crypto Advocate” and his sons Donald Jr., Eric, and Barron listed as “ambassadors,” the project aligns itself with the Trump brand. The family’s associated company receives 75% of the net revenues.

Nansen research analyst Nicolai Søndergaard recently told Bloomberg that these acquisitions might aim to bolster confidence in World Liberty or enhance its reputation by associating with well-performing assets. “If these tokens succeed, the project succeeds,” Søndergaard said.

Struggles and Support for WLFI Token

Despite its ambitious plans, the project’s native WLFI token has struggled to meet its sales targets. Less than 25% of the $300 million WLFI supply has been sold so far. However, Tron blockchain founder Justin Sun recently injected $30 million into WLFI, becoming the project’s largest investor and subsequently joining as an advisor. This backing offers critical support as WLFI aims to gain momentum.

Meanwhile, on December 13, AaveDAO approved a proposal allowing World Liberty to deploy a customized version of Aave’s protocol. The proposal permits the lending and borrowing of assets like Ether, Wrapped Bitcoin (WBTC), and stablecoins such as USDC and Tether. In return, World Liberty committed to sharing 20% of fees generated and allocating 7% of WLFI’s $21 million supply to AaveDAO at a price of $0.015 per token.

What’s Next for World Liberty Financial?

The project’s recent activity highlights its aggressive approach to securing a foothold in the crypto space. While challenges persist, its strategic acquisitions and partnerships underscore its determination to thrive in the competitive DeFi market. The Bit Journal will continue monitoring developments as World Liberty’s portfolio and WLFI’s performance evolve.

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