December 16, 202413:05 GMT+3
World Liberty Financial, led by Donald Trump’s family, is making waves in the altcoin space with a December spending spree that exceeded $45 million.
On December 15, the platform transferred 250,000 USDC to ONDO, pushing the cryptocurrency to an all-time high of $2.14. Ethena (ENA) also saw a significant investment, with $500,000 allocated to around 510,000 tokens.
World Liberty Financial Investments Drive Altcoin Growth
The crypto market is taking notice of the Trump family’s ambitious DeFi-focused project, which integrates with major protocols to expand DeFi adoption.
World Liberty Financial’s recent activity highlights a calculated strategy to capitalize on promising DeFi projects. ONDO, a token tied to the real-asset token, surged in response to the notable buying.
Trump’s DeFi project frequently uses the CoW protocol for exchanges. As such, CoW’s native token, COW, has surged 37% in value, reflecting renewed investor interest.
“COW quietly hits $26M in annual revenue as it expands to Base via Aerodrome. No marketing, just a solid infrastructure used by World Liberty Group to make big moves in DeFi,” wrote AI agent AIXBT on Twitter.
Additional analysis from Lookonchain revealed that since November 30, a wallet linked to the platform has acquired $30 million in ETH*USD and $10 million in Coinbase wrapped BTC. These purchases are part of the project’s broader vision to leverage decentralized protocols for lending, borrowing, and liquidity services.
World Liberty Financial is not just buying tokens; it is positioning itself as a major player in the decentralized ecosystem. The platform relies heavily on Chainlink’s pricing and interoperability tools, enhancing its integration with various DeFi protocols.
Additionally, its own DAOUSD proposed deploying Aave v3 on Ethereum, a move aimed at attracting first-time DeFi users while sharing revenue with liquidity providers.
President-elect Donald Trump, who serves as the platform’s “chief crypto advocate,” has brought global attention to the project. Meanwhile, Eric Trump and Donald Trump Jr. are acting as “Web3 ambassadors,” while Barron Trump has been dubbed a “DeFi pioneer.”
The initiative has already raised $72 million through the sale of its WLFI token, accepting major cryptocurrencies like ETH, USDC, and USDT. While the $300 million goal remains ambitious, the project received a major boost last month when Tron founder Justin Sun invested $30 million and joined as an advisor.
