$FLOKI FLOKI partners with the World Tennis League for Season 3, reaching over 46 million viewers! 🎾
Floki continues its strategic push into mainstream sports by entering Season 3 in collaboration with the renowned World Tennis League, bringing cryptocurrency to millions of tennis fans around the globe.
The latest edition of the World Tennis League will take place at the iconic Etihad Arena in Abu Dhabi, UAE, from December 19 to 22, promising to blend world-class tennis with entertainment. This partnership will showcase Floki to over 46 million viewers worldwide.
The matches feature a lineup of outstanding top tennis stars, including Aryna Sabalenka, Iga Swiatek, Jasmine Paolini, Casper Ruud, Nick Kyrgios, Simona Halep, Stefanos Tsitsipas, Paula Badosa, Andrey Rublev, Elena Rybakina, Caroline Garcia, Mirra Andreeva, Jordan Thompson, Sumit Nagal, Alexander Shevchenko, and Denis Shapovalov. These players are assigned to four different teams—the Kites, Eagles, Falcons, and Hawks—as part of the overall game format.
In the evenings, the league transforms into a concert venue featuring several global music icons, including:
- Grammy Award winner Bryan Adams ('Summer of '69', 'Everything I Do')
- Multi-platinum artist Akon ('Smack That', 'Lonely')
- Pop icon Anastacia ('I'm Outta Love', 'Left Outside Alone')
- Global dancehall superstar Sean Paul ('Temperature', 'Get Busy')
Floki's presence will be prominently displayed throughout the tournament, with high-visibility placements including:
- Premium court-side positions next to the tram
- Dynamic digital LED boards
- Large screen displays
- Event backgrounds
- All digital collateral
The matches will be broadcast live on Sony TV along with several other global broadcasting partners to ensure maximum exposure for the Floki brand worldwide.
This strategic partnership aligns perfectly with Floki's mission to become the world's most recognized and widely used cryptocurrency. By combining the excitement of professional tennis with world-class entertainment, this collaboration introduces Floki to a diverse global audience of sports and music enthusiasts.
