Chaoshan people's business rules:

1. First: Open a big store in a small place, open a small store in a big place.

2. Second: Doing business with familiarity is better than doing it without, and don't profit from different industries.

3. Third: First earn popularity, then earn credibility, and finally earn money.

4. Fourth: If there's money to be made, collect it; if there's no money to be made, make friends.

5. Fifth: Thin profits and high sales, give benefits to customers, and let water flow long.

6. Sixth: If others have it, I must have it; if others have it better, I must have it unique.

7. Seventh: Choose the source for purchasing, cut costs in half first.

8. Eighth: Peers are rivals, collaboration is kinship.

9. Ninth: If business doesn't succeed, maintain righteousness; trade isn't about friendship but about integrity.

10. Tenth: Honesty is gold, credibility is paramount, and reputation is first.

11. Eleventh: Warmth before sale, patience during sale, responsibility after sale.

12. Twelfth: Compare three merchants for goods, prices, and quality.

13. Thirteenth: Cash is king, collect payments on time, and pay cautiously.

14. Fourteenth: Be meticulous in budgeting, save costs, and open up new sources while saving.