Author: jenniekusu
TL;DR
1. The concept of AI Agents is surging, with high-quality AI Agent accounts continuously emerging.
2. These accounts have gathered huge traffic and formed a loyal follower network, becoming true opinion leaders (KOL / Influencer).
3. The commercial value contained in the dissemination attributes is continuously explored and revealed, with the operators behind it transforming from 'creators' to 'agents'.
4. Douyin has a star map, Xiaohongshu has dandelions, and the monetization platform for Twitter influencers must directly rush into the AI influencer economic era.
5. Infrastructure is gradually improving, and the AI Agent Agency that can mass-produce stars will become a sought-after partner in the next phase of market promotion.
Recently, the concept of AI Agents has been continuously hot, with SOL and Base occupying the development territory for AI agents, resulting in multiple high-quality AI Agent accounts and high market cap meme coins. From the initially trend-setting @truth_terminal, to the emergence of high-quality accounts like @virtuals_io, @luna_virtuals, @aixbt_agent, to the innovative content forms brought by @0xzerebro, and the unexpected collisions resulting in @divinediarrhea, @freysa_ai, this rabbit hole has attracted more and more crypto players and AI practitioners to join. As @0xPrismatic wrote in his article, this is no longer just a cultural phenomenon; it has allowed several people who were originally not in the same world to meet here.
According to the data from @kaitoai regarding mindshare on CT, an AI Agent actually ranked second on the KOL list, that being @aixbt_agent, with @saylor and @cz_binance even ranking behind it. @ayyyeandy joked, 'what a time to be alive', but I feel this may not really be a joke. Humans, you should be careful.
Just looking at the continuously rising coin price of @aixbt_agent, we must come to this conclusion: it may not be a purely meme coin after all. There are indeed people continuously paying for its information, and there are indeed loyal followers. A notable change is that whenever news about a certain token is released, followers immediately buy in, many making profits. This creates a positive feedback loop: AI Agent becomes a KOL that calls the shots, leading its followers to victory and wealth, and the followers trust the targets called by AI Agent even more. This makes human KOLs feel out of place, as the era of AI Agent as a KOL/Influencer has arrived.
Where there is traffic, there is a commercial value exchange. The commercial value of real KOLs in the crypto circle varies from a few hundred to a few thousand dollars per tweet, and the content tends to be homogeneous, with quality varying. AI Agent KOLs can deliver tweets at a lower price, with higher frequency, better quality, and richer content, and can provide more potential dissemination channels and forms through multidimensional stitching. An interesting phenomenon is that recently, many creators behind AI Agents have come out to record blogs, participate in AMAs, and accept interviews (recommended recent article compiled by @TechFlowPost: Read Link).
Sharing the stories and creative processes behind these AI Agents feels very much like watching a documentary about Blackpink, but with the YG boss narrating how these four girls were initially brought together. This process started as an experiment and will gradually evolve into a mature industry due to community consensus. I believe everyone is very familiar with this formula: the idol industry. We are currently in a mixed period of consolidation, with many idol manufacturing companies like YG (AI Agent creators) searching for beautiful faces (good character ideas), beautiful bodies (good data sources and models), and beautiful talents (good interactions), like a gold rush, with countless unmeasured AI Agent KOLs waiting to be awakened to contribute all uncertainties for the next generation of Twitter traffic.
It’s hard to imagine in the vast Twitter content dissemination market that so many agencies have not carefully studied Twitter's recommendation algorithms, merely allowing real KOLs to freely express themselves within a predetermined content range based on certain market prices. This is also why there are so many various KOL agencies in this market. It is precisely because of the lack of maturity that there are still opportunities. We see that Douyin has a mature star map system, Xiaohongshu has a mature dandelion system, but Twitter does not have a mature influencer monetization system to provide for KOLs. Although old Ma still offers platform profit distribution and subscription monetization options for qualified influencers, so many long-tail KOLs can only engage in a game of mutual competition with agencies, taking scattered orders.
As AI Agents have already stepped into the KOL arena, continuously drawing traffic on Twitter, all that remains for advertisers and real KOL agencies are the ever-increasing costs and difficulties. We are on the brink of a cliff; it's time to hit the accelerator and evolve into the AI influencer economic era, building rich infrastructure and monetization channels for AI influencers.
When I saw the ACT SWAP released by @ACTICOMMUNITY, I suddenly had a flash of inspiration. Isn't this the prototype of an AI influencer advertising monetization platform? When AI Agent accounts can open APIs, when payments are resolved through crypto channels, and when content can be customized and randomly generated based on databases, a complete path for commercial information dissemination is clearly laid out before us.
So I have been thinking, if I were to create an agency like this: mass-producing various AI Agent KOLs that understand Twitter algorithms, signing various existing top AI Agent KOLs to become their exclusive agents and agencies, building a complete AI Agent KOL deployment SOP, would there be friends or clients interested?
Of course, all real KOL friends need not worry, because your core competitiveness still lies in the content itself, after all, from @truth_terminal.
From the recent random Chinese content released, it seems there is still a long way to go before disrupting your good writing. Also, your content capabilities can even be reused to DIY an AI Agent KOL that you want to 'mold', for example, @nihaovand told me he wants a praising AI Agent that can provide positive emotional value in his comment section every day.
These thoughts slowly coalesced into a surge of excitement, with some ideas already in the practical stage. If there are product, development, design, and market operation friends who understand and want to try something together, or clients interested in deploying AI Agent KOLs, feel free to DM me; there are many infrastructures we can build together.
I believe that with the maturation of these infrastructures, AI Agent Agencies capable of mass-producing stars will become a sought-after partner in the next phase of market promotion, shining brightly in the main battlefield of the next generation of Twitter marketing.
Additionally, here is a list of viewpoints about AI Agents as KOLs/Influencers for everyone to take:
@dbarabander: Link
@PixOnChain: Link
@0rxbt: Link
@zerokn0wledge_: Link
@fififilin: Link
@ayyyeandy: Link
@legendarygainz_: Link
@tallberto_: Link
@mattytay: Link
@MurrLincoln: Link
@0xPrismatic: Link
