$USUAL is in Pre-Market, it has not been fully floated on the exchange yet. If you need to keep asking why price action is not like other coins and constantly asking if you should hold or sell then you should not be buying the coin in the first place.
#BinanceLearn has many detailed videos and reading material to explain what Pre-Market is and how it differs. If you're not prepared to learn how exchanges and Crypto works then you should not be buying anything.