The National Center for Public Policy Research (NCPPR), a Washington DC-based think tank advocating for free-market solutions, has submitted a shareholder proposal urging Amazon to incorporate Bitcoin into its corporate treasury strategy. The proposal is set to be discussed during the tech giant’s April 2025 shareholder meeting.
The NCPPR argues that traditional inflation metrics, such as the Consumer Price Index (CPI), significantly underestimate the erosion of purchasing power. While the CPI currently reports inflation at 4.95%, the proposal suggests the real figure could be twice as high. This inflation, they claim, is eating away at Amazon’s $88 billion in cash reserves. Bitcoin, with its deflationary nature and historical performance, is suggested as a hedge to safeguard shareholder value.
“Over the past year, Bitcoin has appreciated by 131%, vastly outperforming corporate bonds. Over five years, it has surged by 1,246%,” the proposal states, highlighting Bitcoin’s role as a superior store of value compared to traditional financial instruments.
MicroStrategy’s Example
The proposal draws inspiration from MicroStrategy, a pioneer in the corporate Bitcoin treasury strategy. Since initiating its Bitcoin accumulation, MicroStrategy’s holdings have swelled to a value exceeding $40 billion, with the company realizing a profit of approximately $17 billion.
The strategy has gained traction among other corporations as well. In November 2024, mining firm MARA, previously known as Marathon Digital, raised $1 billion through a 0% interest convertible note offering to acquire 6,474 BTC for its treasury. Similarly, AI company Genius Group recently converted its treasury assets into Bitcoin, purchasing 110 BTC at an average price of $90,932 each.
These examples underscore the growing adoption of Bitcoin as a corporate asset amid mounting inflation fears.
A Call to Action for Amazon Future
The NCPPR recommends that Amazon allocate at least 5% of its treasury assets to Bitcoin, citing its proven ability to outpace inflation and preserve capital. While Amazon has yet to comment publicly on the proposal, the move signals increasing pressure on major corporations to consider Bitcoin’s role in mitigating inflationary risks.
If adopted, Amazon could join the ranks of firms reaping the benefits of Bitcoin’s performance, setting a precedent for other corporate giants in navigating the challenges of a depreciating dollar. As inflation concerns persist, Bitcoin’s appeal as a hedge against economic uncertainty continues to grow.
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