MicroStrategy’s Bitcoin strategy has generated more than $17 billion in unrealized profits as the company has spent $23 billion buying BTC since 2020. With Bitcoin surpassing $100,000, the company’s BTC treasury is valued at over $40 billion. MSTR shares are up 475% since the beginning of the year, making them one of the best performing stocks in the S&P 500. The company’s market cap has reached $92 billion.