According to reports from the Financial Times, OpenAI is discussing plans to introduce advertising into its artificial intelligence products as the ChatGPT developer seeks new revenue sources. OpenAI's Chief Financial Officer Sarah Friar stated in an interview with the Financial Times that the $150 billion valued AI startup is considering an advertising model, adding that they plan to be cautious about when and where to implement ads. The San Francisco-based company secured $6.6 billion in new funding in October, and according to several informed sources and analyses of LinkedIn accounts by the Financial Times, OpenAI is recruiting advertising talent from large tech companies like Meta and Google.