According to Foresight News and reports from the Financial Times, OpenAI is discussing plans to introduce advertising into its artificial intelligence products as the ChatGPT developer seeks new sources of revenue. OpenAI's Chief Financial Officer Sarah Friar stated in an interview with the Financial Times that the $150 billion AI startup is considering an advertising model and added that they plan to 'exercise caution about when and where to implement ads.' The San Francisco-based company secured $6.6 billion in new funding in October, and according to multiple informed sources and an analysis of LinkedIn accounts by the Financial Times, OpenAI is recruiting advertising talent from large tech companies such as Meta and Google.