Recently, interest in memecoin projects has increased, and this has increased investors' curiosity about the listing processes of major cryptocurrency exchanges. Especially being listed on major platforms like Binance can provide a significant leap for projects. However, Binance's approach to this process is not as simple as investors think.
Binance Listing Criteria: Transparency, But No Certainty
Binance’s marketing manager Rachel Conlan stated that there is no specific formula or guarantee in her statements about the listing process. Conlan emphasized that Binance examines the projects in detail through a special research team. She stated that many factors such as the founders of the project, team structure, roadmap and community interaction are taken into consideration in this review.
“It is not possible for a project to get on the list just with hype. Projects that offer real use cases and are actively supported by the community are given priority,” said Conlan, providing information about which projects are given priority.
Conlan acknowledged that memecoins are often criticized for their limited use cases, but said he believes this is temporary. He said he expects more functional memecoin projects to rise in the future.
“Memecoins with a usable area increase community loyalty and ensure that these projects last longer,” he said, giving clues about the future of memecoin trends.
This view also parallels criticism of memecoins by former Binance CEO Changpeng Zhao (CZ), who argues that blockchain technology should be used to develop real-world applications, not just for entertainment purposes.
Bear Market: Projects With Great Potential
Conlan, who also made evaluations about the current state of the cryptocurrency market, stated that the bear market is an ideal period for innovations in the sector. Conlan stated that projects developed during this period can achieve great potential with the revival of the markets. While communities are expected to grow rapidly in the next 18-24 months, it is predicted that innovative projects will lead the sector.