At the Australian Crypto Con 2024, Rachel Conlan, Binance's Chief Marketing Officer, said that the recent meme coin craze has put additional pressure on cryptocurrency trading platforms. She emphasized the need for strict screening of suspicious projects to protect user interests. Conlan revealed that Binance has a dedicated research team tasked with reviewing coin offerings and will conduct evaluations from various aspects.

"Our team conducts rigorous due diligence on the background of the project's founders, the identities of participants, and the future roadmap. Community feedback, development trends, and market insights are important considerations, not just market enthusiasm. No project can be guaranteed a listing," Conlan said.

Regarding meme coins, Conlan acknowledged that such projects are controversial due to their lack of practicality. However, she pointed out that some of the emerging meme coins are starting to create real-world application scenarios, which she said the industry desperately needs.

Looking ahead, in the next 18 to 24 months, Conlan anticipates the crypto community growing exponentially, making projects with real-world application scenarios increasingly important.

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