According to TechFlow, on November 30, Cointelegraph reported that at the Australian Cryptocurrency Conference (Aus Crypto Con 2024), Binance Chief Marketing Officer Rachel Conlan stated that the recent Meme coin craze has brought additional pressure to cryptocurrency exchanges, requiring platforms to strictly screen suspicious projects to protect user interests.
Conlan said that Binance has a dedicated research team responsible for the review of coin listings, and will evaluate from multiple dimensions. "The team will conduct strict due diligence on the background of the project founder, the identity of the participants and the future roadmap. Community feedback, development trends and market insights are important considerations, not just market popularity. No project can get a 'coin listing guarantee'"
When it comes to Memecoins, Conlan acknowledges that these types of projects are controversial due to their lack of practicality, but she points out, "We are also seeing some emerging Meme coins starting to build real application scenarios, which is just what the industry needs." Looking ahead to the next 18 to 24 months, she expects the crypto community to grow exponentially, making projects with real application scenarios increasingly important.