According to TechFlow, on November 30, Cointelegraph reported that at the Australian Cryptocurrency Conference (Aus Crypto Con 2024), Binance Chief Marketing Officer Rachel Conlan stated that the recent Meme coin craze has brought additional pressure to cryptocurrency exchanges, requiring platforms to strictly screen suspicious projects to protect user interests.
Conlan said that Binance has a dedicated research team responsible for the review of coin listings, and will evaluate from multiple dimensions. "The team will conduct strict due diligence on the background of the project founder, the identity of the participants and the future roadmap. Community feedback, development trends and market insights are important considerations, not just market popularity. No project can get a 'coin listing guarantee'"
Speaking of Memecoin, Conlan acknowledged that such projects are controversial due to their lack of practicality, but she pointed out: "We also see some emerging Meme coins starting to build actual use cases, which is exactly what the industry needs." Looking ahead to the next 18 to 24 months, she expects the crypto community to grow exponentially, making projects with actual use cases increasingly important.