ChainCatcher news, according to News.bitcoin reports, the French luxury department store Printemps has announced that it will accept cryptocurrency payments, becoming the first major luxury retailer in Europe to support digital currency payments.

The company has launched cryptocurrency payment services in its 20 stores across France through partnerships with French crypto payment companies Lyzi and Binance Pay.

Printemps stated that this move will benefit over 6.5 million French cryptocurrency users, allowing them to make fast, secure, and simple payments using the latest Web3 solutions. The company emphasized that the introduction of cryptocurrency payments reflects its commitment to innovation in reforming the consumer experience.