Crypto entrepreneur Justin Sun bought the artwork “Comedian” by Maurizio Cattelan for $6.2 million. He then ate the banana from the artwork at a press conference in Hong Kong. Sun also plans to buy 100,000 bananas from the Manhattan stand where the original fruit was sold for 25 cents. These bananas will be distributed for free worldwide through the stand.

The ‘Comedian’ purchase included a roll of duct tape, installation instructions, a certificate of authenticity, and a caveat stating that the banana and duct tape would need to be replaced as needed. The auction of ‘Comedian’ made headlines for days due to its absurd concept: a banana taped to a canvas.

This viral piece symbolizes how ordinary objects can achieve fame, raising questions about the commodification of art and the power of the market. Cattelan called it a “sincere commentary on what we value,” emphasizing the influence of taste, culture, and economic forces on art production and appreciation.

Sun’s purchase is especially intriguing given the current state of the NFT art market. The global NFT market currently stands at $6.38 billion. The big question is whether NFTs will make a grand comeback. Only time will tell.

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