Binance, the world’s largest blockchain and exchange, has launched its ‘Binance PayDay’ crypto cashback event for users who shopped with crypto during the holiday season. The exchange has given away $200,000 in PEPE to 19,480 eligible shoppers who shopped with merchants that accept Binance Pay.
The promotion will run from November 28 to December 12, 2024.
Binance Will Reward Binance Pay Users
The cryptocurrency exchange has announced the launch of its ‘Binance PayDay’ event, giving holiday shoppers a chance to earn a share of $200,000 in PEPE cashback rewards. The promotion will be available to the first 19,480 eligible users who shop at select merchants using Binance Pay.
The event will feature two promotions.
In the first promotion, shoppers who spend $20 in cryptocurrency in a single transaction will receive $10 in PEPE. The cashback rewards will be available on a first-come, first-served basis. The cryptocurrency exchange revealed that each user will only be eligible for one reward in this promotion.
The second promotion will reward 100 shoppers who make a total purchase value of $200 or more on Binance Pay through cumulative purchases or as a single transaction at select stores.
The exchange has clarified that cashback will be considered when assessing cumulative purchase volume. Shoppers who qualify for the second category will share in the $5,200 PEPE prize pool, with the highest spenders receiving up to $350 in PEPE.
The exchange confirmed it will use a PEPE/USD exchange rate of 0.0000190758 to facilitate reward distribution.
“With cashback rewards and multiple participating merchants, we make it easier than ever for users to shop for everything from everyday essentials to luxury items, while enjoying the speed, security, and cost-effectiveness of using Binance Pay.”
-Rachel Conlan, Chief Marketing Officer of Binance
Conlan said Binance PayDay is all about allowing holiday shoppers to experience the ease, convenience, and benefits of paying with cryptocurrency. She added that the campaign will showcase how cryptocurrency can enhance the shopping experience by offering shoppers flexibility and great value.
Binance brings together various merchants and shoppers
The Binance PayDay event will bring together merchants and users from around the world. All shoppers will be allowed to earn rewards when shopping at selected merchant stores for various needs. Binance reports that the payment system is available at over 11,000 merchants worldwide and is used by over 28 million people for daily transactions.
Binance Pay is a Binance service that enables seamless and secure transactions. Binance says Binance Pay can be used in a variety of scenarios, including high-value purchases like buying a luxury car at LG Dream Cars in France or investing in real estate with Bin Faqeeh in Bahrain.
Binance Pay is also available for small purchases and everyday necessities, like grocery shopping from Pick n' Pay in South Africa. Global travelers can also use it to book flights and hotels through platforms like Despegar and Travala.
