After multiple rounds of bidding, Sun Yuchen bought this banana for 5.2 million USD, with fees and total expenses amounting to approximately 45 million RMB, and briefly topped the trending searches!

So, what exactly is he doing this for?

Do they really appreciate art? Or is it just a clever commercial marketing stunt?

Perhaps, it is a combination of both.

First of all, we cannot rule out that Sun Yuchen has a deep love for art. He may appreciate Cattelan's creative philosophy and resonate with the irony conveyed in 'Comedian'.

After all, as a successful entrepreneur, he possesses a certain level of artistic appreciation.

Secondly, this auction is undoubtedly a highly topical marketing event.

By associating himself with Cattelan's work, Sun Yuchen successfully linked his name to contemporary art.

This undoubtedly enhances his visibility and is a huge promotional opportunity.

In this auction, Sun Yuchen seems to have cast a vote on the value of virtual currency, while also adopting a trial-and-error attitude.

He mentioned that he intends to settle this large sum with cryptocurrency.

This is undoubtedly an attempt to promote cryptocurrency as a new payment method.

Comparing this auction with Sun Yuchen's previous purchase of a lunch with Buffett, it can be observed that he consistently employs high-profile marketing strategies to enhance his brand image.

He is well-versed in the rules of attention economics and knows how to leverage controversy and topics to attract public attention.

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