PANews reported on November 26 that GameBuild has recently announced the full integration of artificial intelligence (AI) technology into its platform, particularly in the SDK data analysis module, aiming to significantly improve the accuracy and efficiency of Web3 in-game advertising. By introducing advanced machine learning-driven target analysis models and reinforcement learning optimization algorithms, GameBuild provides advertisers with a new way to place ads that not only accurately identifies target audiences but also dynamically adjusts advertising strategies to achieve optimal return on investment (ROI).
With the help of an AI-powered target analysis model, GameBuild can deeply analyze user behavior data, intelligently identify the best targets for advertising, thereby significantly enhancing the effectiveness and conversion rates of ad placements. Meanwhile, the platform uses reinforcement learning algorithms to help advertisers finely manage their ad budgets and dynamically adjust their placement channels and strategies to ensure maximum returns on ad investments. This innovative application of AI technology not only promotes precise ad placements within games but also opens up new possibilities for the further development of the Web3 game ecosystem. The GameBuild platform plans to achieve breakthroughs in user behavior insights and personalized content recommendations through AI technology, aiming to provide developers and advertisers with more valuable solutions while enhancing players' gaming experiences.
Globally, internet giants such as Facebook and Google have successfully utilized AI technology to help clients accurately target users and significantly improve advertising conversion rates. GameBuild, on the other hand, is exploring the embedded application of AI technology in the GameBuild SDK in a cost-effective and efficient manner by increasing personnel investment and leveraging the mature technology of existing commercial large language models, further promoting the intelligent development of Web3 game advertising.
As an innovative decentralized game infrastructure platform, GameBuild is committed to providing developers with efficient tools and enhancing players' gaming experiences, driving the continuous development and expansion of a more intelligent and interactive Web3 game ecosystem.