Canadian Healthcare Firm Approves Plan to Add $1 Million in Bitcoin to Treasury⚡
Geva Technologies, an e-commerce and wellness company, has announced an investment of up to $1 million in Bitcoin as part of its financial strategy to boost its treasury, citing its value as a safe haven against inflation and an innovative tool for storing value.
The company’s CEO, Lauren Rabkin, noted the growth in institutional adoption of Bitcoin and the increase in inflows of investment funds linked to it. This move comes after the company rebranded and entered into a partnership
with Kale Coin
, a cryptocurrency dedicated to the wellness industry.
Geva joins other companies such as
Rumble
Hoth Therapeutics
Genius Group
that have recently turned to investing their cash reserves in Bitcoin, amid growing interest in its
inflation-resistant properties and its value as a strategic asset.
