🌿 Wellness meets crypto! Jiva Technologies, the plant-based e-commerce firm, is diving into Bitcoin with a $1M investment approved by their board. CEO Lorne Rapkin sees BTC as a modern hedge against inflation, thanks to its scarcity and growing acceptance. 📈

Jiva, formerly PlantX Life, isn't alone in this crypto journey. Rumble, Hoth Therapeutics, and Genius Group are also jumping on the Bitcoin bandwagon, signaling a trend among companies seeking resilient treasury strategies.

What do you think? Is Bitcoin the future of corporate treasuries? Share your thoughts below!