Public company Jiva Technologies has announced an exciting new initiative: the company's board of directors has approved the purchase of $1 million worth of Bitcoin as part of its reserve asset and treasury management strategy. 💼

CEO Lorne Rapkin stated that the scarcity and limited supply of Bitcoin make it a modern hedge against inflation, as well as a safe haven during times of economic uncertainty. ⛵

The company plans to closely monitor its Bitcoin holdings to ensure that its investment strategy aligns with market conditions and the company's cash flow requirements. 📊

This move demonstrates an increasing interest among businesses in cryptocurrency as an asset class, although the market response remains to be seen. 🔍