Balance is E-PAL's designed web3 Native gaming service platform that bridges the gap between Web2 and Web3 based on blockchain.

Written by: Haotian

Recently, @Balance_Fun launched a Key Node sales event in preparation for the upcoming TGE. I won't elaborate too much on the rights, investment returns, and the necessity of participation that node holders enjoy. I mainly want to discuss what exactly the Balance project does, why a16z has made two substantial investments, and how to link the web2 'gaming companionship' platform with the large web3 gaming industry, etc.

1) Balance is a blockchain gaming experience platform launched by the E-PAL gaming companion platform. In the web2 world, gaming companionship has become a huge market where users seek others to improve gaming skills, find social companionship to enhance gaming experience, etc. Ultimately, these individuals come together to generate a platform scale effect, becoming potential audiences and brand amplifiers for other game developers and operators, thus revealing greater economic and commercial value attributes.

In other words, users in the gaming companionship market are naturally part of the 'online earning' group, familiar with various reward points and growth incentives, making them potential incremental users of web3 games and Tokenomics, hence naturally possessing Mass Adoption attributes.

Balance is E-PAL's designed web3 Native gaming service platform that bridges the gap between web2 and web3 based on blockchain. With millions of users from E-PAL's 'gaming companionship' platform, any game application and service linked to this gaming service platform can find good commercial value, including cultivating early loyal users for them, establishing early gaming communities, and building a free and open player trading market, etc.

2) YGG (Yield Guild Games), as a DAO gaming guild organization, has left a deep impression in the last cycle, relying on the Play-to-Earn model that allows players to earn while playing, triggering a GameFi craze that everyone remembers. YGG's former glory and market performance are well-known.

The operation logic of YGG is also very simple. It invests in some web3 game NFTs and related assets based on the player pool of game guilds, and then fosters a positive business flywheel through core asset leasing, $YGG token incentives, etc., ultimately becoming a web3 game traffic entrance platform full of imagination space and an early game community incubator.

Personally, I think that Balance's market and brand positioning is very similar to YGG, and in some respects, even superior to YGG, as it stands out more in terms of global user scale, product service coverage, and commercial imagination. However, YGG capitalized on the NFT, GameFI, and metaverse trends, while Balance is still waiting for the wind to come. Moreover, when a16z initially invested in YGG, they reaped substantial rewards, and now a16z has made two significant investments in Balance, making its intentions and ambitions clear.

Although the gaming track is mostly unremarkable most of the time, at any moment, a phenomenal game could ignite the market, which is the highlight moment that platforms like Balance are waiting for.

3) To my knowledge, many platforms, including @Orbiter_Finance cross-chain bridge, @carv_official gaming identity data protocol platform, @sophon RPC node service platform, etc., have adopted the strategy of node sales. Node sales themselves are also the result of web3 platforms commercializing their prospects after Tokenomics.

Based on this, it can achieve goals such as rapid financing, binding core users, and forming a community of shared interests. It can be understood as an 'internal public sale' before TGE, suitable for projects with clear commercial closed-loop paths and certain accumulations in potential user base and market resources.

Balance has accumulated $30M in financing, with investment institutions such as a16z, Galaxy Interactive, and other top-tier industry players. Its platform has 12 million registered users, over 2 million daily active users, and has already established partnerships with over 80 web3 gaming companies, supporting more than 180 games, etc.

Clearly, it is these solid operational data and growth conditions that have given rise to this node sales plan and the subsequent TGE. As for what kind of result can be delivered and how high the secondary market can reach, it all depends on when the gaming track can attract the main bull market wave.