Golden Finance reported that according to the New York Times, according to a trademark application filed this week, Trump Media Technology Group submitted an application for a cryptocurrency payment service called Truth Fi, describing it as a platform for crypto payments, financial custody services, and digital asset transactions. The application does not detail how the project will work or how close it is to fruition, but the move appears to be an attempt by the group to diversify its business beyond the social media platform Truth Social. Any large-scale crypto project is likely to require Trump Media Technology Group to acquire another company, as it has fewer than 36 employees. This week, the stock price of crypto trading platform Bakkt soared after the Financial Times reported that Trump Media was in talks to acquire the platform.