SailGP has signed Rolex as the first title partner of its elite sailboat racing competition.
SailGP is a global championship featuring a dozen national teams from the U.S., Italy, Germany and others battling in identical high-tech, high-speed 50-foot foiling catamarans.
Many of the teams have attracted major sponsors, too, including brands such as Red Bull, Emirates, Mubadala, Rockwool and Deutsche Bank.