In fact, sometimes it is unnecessary to be too harsh on "influencer marketing" KOLs. As the saying goes, "When the water is too clear, there are no fish; when a person is too scrutinized, there are no followers." Everyone comes to this market to make a living. You can say they take the lion's share, but that is determined by influence. It is better than everyone going to the exchange to take over high-priced VC coins. So, it is essential to chase memes; go for the top influencers, as their status in the community is there. There is no need to make a big fuss over a small amount of money when one can keep their image intact. Those who have persisted in this market for so long still have some ideals and beliefs. Otherwise, it would be better to cut losses and run. Additionally, the dog companies that can collaborate with top influencers are all strong players. As long as you get in early and hold on, you can make money together. I won't mention specific names; everyone can discover them themselves. To be honest, my private relationship with these top influencers is quite good, after all. Looking at the entire Web3, we were probably the only ones in the industry with real experience in influencer marketing. During the Tmall Double Eleven, I even ranked with Li Jiaqi. If I had gone to Hangzhou back then, I probably wouldn't need to do influencer marketing in Web3 today; Web2 would have been enough. Moreover, in the past two years, being a bit older, I actually prefer to share motivational content rather than just marketing products 😏😏