The previous article introduced the importance and high returns of Binance Square. I believe many friends are eager to try it! Today, I will take myself as an example to introduce the entire process of Binance Square from setting up an account, choosing a direction to publishing an article. After reading the full article, I guarantee that you will have a thorough understanding of the square and no longer have any doubts!
I officially joined the Square in mid-October and published my first article. In the past 30 days, I have gained more than 5k followers. I believe that after reading this article, you will do better than me! Below is the directory:
1. Preliminary preparation: Setting personal information
2. Clear positioning: find your own direction
3. Content format: pictures, text, video and live broadcast
4. Operational skills: Establish deep connections with fans
5. Improve returns: Explore the high returns of the Plaza
1. Preliminary preparation: Setting personal information
Binance Square does not require you to create a separate account. You can log in to your Binance account, scroll down the homepage to enter the Square section, click the yellow plus sign in the lower right corner, enter your personal homepage, click Edit in the upper right corner, and you can set your avatar, nickname, profile, and username. Except for the username, which can only be set once, the rest of the information can be updated every 30 days, so you can set it with confidence!
If you want to become a high-quality creator, a good account image is the first step to attract attention. Here are some specific suggestions:
Nickname: Choose a simple, recognizable name, such as "Coin Circle Brother" or "Blockchain Veteran", which is memorable and reflects professionalism.
Headshot: A clear, bright headshot is recommended. It can be a professional profile photo or a signature image that matches the theme.
Introduction: Use brief language to describe the value you can provide to your fans, such as "focus on Binance order sharing" and "daily update of blockchain dry goods".
Username: Keep it short and memorable, and avoid complex numbers and symbols, such as "CryptoMusk" or "CryptoJack".
Below is a flowchart of my personal homepage and my own information for your reference:
2. Clear positioning: find your own direction
Any successful account has a clear positioning. You need to think about three questions: "What can I offer?" "Who are the target fans?" and "How to create personal differentiation"
Step 1: Analyze your own strengths
Ask yourself: What am I good at? What can I offer?
Step 2: Identify your target audience
Ask yourself: Who is my content for? What will they care about?
Step 3: Create personal differentiation
Ask yourself: What is different about my account from my competitors?
Take myself as an example. I bought cryptocurrency in 2017 and have been in the cryptocurrency circle for a long time and with many types of contacts. I have also worked in a large Internet company and feel that I am good at digging out details. I also have experience in writing articles and making videos, so I position myself as a "tutorial provider". For new users of all types, such as those who have just joined the cryptocurrency circle, those who are doing it for the first time, and those who are posting articles for the first time, I use my own personal experience to produce some basic knowledge for everyone to understand and learn.
You can refer to the editor’s examples, or you can find a unique positioning for yourself according to the directions compiled by the editor below.
Common topics for the square:
1. Single type
Features: Real-time sharing of trading experience, trend forecasts, and order-leading skills.
Example: "Today's BTC price trend analysis: The support level is XX, and it is expected to rise to XX after breaking through."
Attractiveness: For investors, it directly helps them improve their profitability.
Suitable for people who have certain trading experience, are good at analyzing market trends, and dare to share their own trading strategies.
Target fans: contract users, spot users.
2. Tutorial type
Features: Provides easy-to-understand introductory instructions for novice users.
Example: "A step-by-step guide to completing your first trade on Binance."
Attractiveness: It is very attractive to new users and easy to gain recognition from fans.
Suitable for people who are patient, willing to share and understand various operating procedures.
Target fans: novice users, especially those who are interested in platform activities and financial products.
3. Technical
Features: Provide professional interpretation for a certain technical point or industry phenomenon.
Example: "What is Layer 2 scaling? A simple explanation."
Attractiveness: High-quality content is suitable for attracting long-term attention, establishing industry authority, and has high fan stickiness.
Suitable for people with technical background or in-depth understanding of a certain field.
Target fans: Users interested in technical analysis.
4. Story-telling
Features: Increase the fun of content by telling stories and sharing interesting things in the cryptocurrency world.
Suitable for people: users with a relaxed and creative writing style.
Example: "How a newbie registered on Binance and earned his first pot of gold."
Attractiveness: Impress users with authenticity and resonance, resulting in higher page views.
Suitable for people: those who like relaxed and creative writing style.
Target fans: users who are interested in investment experiences and stories, especially those who like to learn from others’ experiences.
5. Information type
Features: Update hot news or platform activity information in the cryptocurrency circle every day and pay attention to industry trends.
Example: "According to xxx's monitoring, xx coin has risen by about 100% in the past 24 hours."
Attractiveness: Get information at the first time, very friendly to users who pursue "speed".
Suitable for people who need multiple sources of information, have a strong sense of timeliness, pay attention to a wide range of issues and are good at integrating information.
Target fans: Most investors who need to understand market dynamics in real time.
The following figure shows the creators with higher account quality that I am familiar with in various topics. I have also shared them in the previous article, so I will not mention them one by one this time. You can pay attention to the types you like and refer to them for learning. At the same time, you can also analyze their differences and find your own unique advantages!
3. Content format: pictures, text, video and live broadcast
To gain fans' attention and likes, the choice of content format is very important. The Plaza currently supports four publishing methods: short messages, articles, videos, and live broadcasts. Each has its own advantages and disadvantages, and each content format has its own unique charm and suitable scenarios. Graphics and texts are suitable for in-depth content and tutorials, videos are good at grabbing the audience's attention, and live broadcasts can establish real-time interaction and strong fan stickiness.
If you can flexibly use these forms and combine hot spots and user needs to design content, your account will be more likely to gain attention and form a stable fan growth. How to choose the right form according to your own abilities and target audience is a question that every novice and veteran creator needs to consider. The following will analyze in detail the performance characteristics, applicable scenarios and advantages of these three forms in Binance Square based on my personal understanding. You can choose the method that suits you as appropriate, or even use multiple methods at the same time!
1. Graphics and texts: a steady and in-depth content carrier
Mainly composed of text and pictures, suitable for conveying detailed information and complex concepts. Easy for users to read and save repeatedly, the content has a long lifespan, and is suitable for systematized content.
advantage
The production threshold is low and suitable for individual creators or small teams.
It is easier to show logic and depth and attract long-term fans.
It is easy for readers to save and has a longer dissemination cycle.
shortcoming
It may not be as enjoyable as video and its spread speed is relatively slow.
User interaction is low, limited to comments and likes.
Application of graphics and text in Binance Square
Tutorial sharing: With step-by-step screenshots or flow charts, it is clear and easy to understand and suitable for novice users, such as (step-by-step guide to register a Binance account) and (the entire process of Binance spot trading).
Technical content: Equipped with data charts and practical cases to make the content more professional, targeting investors and technology enthusiasts, such as (In-depth analysis of the impact of Bitcoin halving) and (What is DeFi?).
Market analysis: Enhance the visual impact through pictures (such as candlestick charts, price fluctuation charts), analyze the trend of a certain currency or share market hot events, such as (ETH today's technical analysis and future trend forecasts).
2. Video format: a combination of rapid dissemination and visual impact
Short duration, fast pace, high efficiency in information transmission, enhanced sensory experience through pictures and sounds, strong appeal. Easy to spread on social media, easy to attract new fans.
advantage
It is highly attractive, spreads quickly, and easily triggers fan interaction.
It can intuitively display operation steps or market trends, lowering the threshold for understanding.
It is easy to spread through social media and bring new traffic to the account.
shortcoming
The production threshold is relatively high and requires shooting and editing skills.
The content is highly timely and has a short life cycle.
Video application in Binance Square
Operation demonstration: Through screen recording + voice explanation, the audience can intuitively understand the operation process. For example, (1 minute to teach you how to complete spot trading with Binance) and (Quickly get started with Binance options trading).
Market Interpretation: Through dynamic K-line charts and analysis, market trends are quickly transmitted. For example, (Today's BTC Market Brief: Will it break through $50,000?).
Story sharing: briefly describe the whole process of a person or event, highlighting the key points and insights. For example (how did he achieve financial freedom through an investment?)
3. Live streaming: the best tool for real-time interaction and in-depth communication
Live broadcast emphasizes immediacy and interactivity, and viewers can participate and ask questions in real time. The square live broadcast also adds a screen projection function, which is suitable for detailed explanations, trading operations or hot discussions. Create a "sense of presence" and enhance fans' trust and loyalty.
advantage
It is the most interactive and can quickly establish a deep connection with fans.
Answer audience questions in real time to close the distance and improve loyalty.
The reward mechanism and sales capabilities are strong, making it easy to monetize.
shortcoming
Requires high expressive ability and on-site adaptability.
It has high requirements on equipment, venue and network.
The content is highly time-sensitive, and its value decreases after viewing.
Application of live broadcast in Binance Square
Real-time market analysis: The anchor displays market data in real time and shares trading strategies.
In-depth explanation of the topic: systematic sharing on a certain topic to enhance fans' understanding.
Interactive Q&A: Audiences ask questions in real time and the host answers them instantly, enhancing interactivity.
Novice users are suitable for pictures and texts + short videos; technical users or investors prefer live broadcasts + in-depth articles, switching between different formats according to different content. By reasonably selecting and using pictures, texts, videos and live broadcasts, you will achieve a comprehensive improvement in content creation in Binance Square, provide fans with a high-quality experience and quickly increase your fans!
4. Square video and live broadcast sharing by high-quality bloggers
I have shared a lot of high-quality creators with different positioning that I have learned about before. Next, I will share a few bloggers who often publish videos and live broadcasts for reference and learning for those who choose these two forms! In addition, here is a small suggestion. It would be more perfect if the personal homepage could be classified according to pictures/videos/live broadcasts!
Video category: @唐华斑竹 @Nuts坚果 @乔帮主退休月球收租
Live broadcast:@颜驰Bit @艾叔 @MK守约
4. Operational skills: Establish deep connections with fans
When operating content in Binance Square, the stickiness and trust of fans are the cornerstones of the long-term development of the account. Establishing a deep connection with fans can not only increase the interaction rate, but also make your content more influential. The following are specific strategies and methods recommended by the editor:
1. Active interaction: close the distance with sincerity
Interaction is the first step to establishing a connection with fans, especially on a decentralized content platform, where users will be more inclined to communicate with warm creators.
Respond to comments and private messages promptly
Fans’ comments in the comment area are the starting point of interaction. Whether they ask questions or express opinions, you should actively respond to them to make them feel valued. For more complex questions, you can answer them in detail through private messages. This "one-to-one" communication can quickly enhance trust.
Use roll call interaction
Mention fans by name during live broadcasts or replying to comments, for example: "Thanks to Xiaobai from the cryptocurrency circle for asking this question. This question is very representative!" Mentioning fans by name makes them feel like they are part of the community and can effectively enhance their sense of belonging.
Regular interactive activities
Initiate some voting or red envelope Q&A, such as "What currency do you pay most attention to?", "What questions do you have about Binance?" The form of the activity can be simple, but the point is to give fans the opportunity to express themselves.
2. Provide exclusive value: build a core user base
Deep connections require fans to feel that they are getting unique value from your content.
Exclusive Content
Provide exclusive content for your core user base, such as in-depth tutorials, advanced trading strategies, or data reports, so that your followers feel they are getting "special treatment." For example, when publishing an article, add a sentence like "Here are 3 additional suggestions that I personally selected for active followers in the comment section."
Early Participation Opportunities
When you have new content or plan to release it, give priority to inviting core fans to participate. For example: "Tonight I will release an in-depth analysis of the future trend of BTC, and members of the core fan group can check it out in advance!"
Core Group Services
Create a core fan group and provide additional interaction and help. For example, you can create an exclusive chat room through Binance Square, invite fans to participate, and provide market analysis on a regular basis.
3. Personalized content: Optimize creation based on fan needs
Another key point to deep connection is to make your fans feel that your content is "particularly useful to them."
Understanding fans’ needs through data
Analyze the data on the platform (likes, favorites, comments) or vote to understand the topics that fans like. For example, if you find that "Binance Coin Tutorial" has received the most likes, you can make a series of tutorials to deepen this direction.
Telling fans’ stories
Collect real questions or cases from fans and create content based on them. For example, in a live broadcast or article, you can mention: "A fan left a message saying that he had difficulty setting up stop-profit and stop-loss, so today I will explain this operation in detail."
Speak in the user's language
Adjust your presentation based on your followers’ understanding abilities. For example, a new user may be more suited to plain language, while a senior investor may prefer highly technical content.
4. Create emotional connections: impress fans with authenticity
Fans not only follow you because of your professional ability, they also want to see the true humanity behind the creator.
Share your personal experience
Share your experiences or insights appropriately to let your fans feel your growth and hard work.
Responding to fans’ emotional needs
Respond to fans' emotions, such as giving likes, support, or comfort and encouragement. If a fan shares his experience of losing money, you can comfort and encourage him: "Every investor will go through this process, so adjust your mindset."
Enhance the sense of community
Create a warm community atmosphere through regular interactions, special events (such as raffles, red envelopes), or collaboration with fans.
5. Long-term companionship: transformation from fans to communities
Deep connection is not achieved overnight, but is a long-term process.
Update content regularly
Maintain a stable content output to let fans know that you are a trustworthy creator. Release market analysis or in-depth tutorials at a fixed time every day to cultivate fans' reading habits.
Encourage fans to actively participate
Encourage followers to share their opinions or participate in content co-creation to make them part of the community. For example, "I plan to write an article about trading mentality next week. Welcome to leave a message to share your experience. I will select 3 to include in the content."
Leverage platform tools to enhance engagement
With the help of the interactive features provided by Binance Square (such as live broadcast rewards, red envelopes, voting, and private messages), you can get closer to your fans.
5. Posting Tips: Make Your Content Stand Out
In Binance Square, posting is not just about content output, but also an important part of attracting fans, increasing interaction and optimizing revenue. Here are some practical posting tips to help you grow from a content creator to a top author on Binance Square!
Grasp the title: attract people at first sight
The title is the key for users to decide whether to click on the article, and it must be attractive and readable.
Numbers + pain points: such as "Master Binance trading in 3 minutes".
Suspense + Value: For example, “Why do investors ignore this strategy?”
Hot Topics + Interpretation: Such as "The truth behind the surge in Dogecoin".
Start with an engaging introduction: Get to the point quickly
The first 3 sentences of an article determine whether a user will continue reading.
Questioning style: directly point out the pain points.
Story-telling: Use real cases to attract people.
Summary: Directly tell users the benefits of reading.
Clear content structure: allowing users to easily absorb information
A clear content structure not only improves the reading experience but also enhances user comprehension.
General to specific: give an overview first, then detail.
List type: expressed clearly with items.
Visual optimization: add subheadings, lists, and charts.
Content refinement: Let the key points reach the user's heart
Lengthy and complex content can easily discourage users, so keeping it simple is the key.
Bad: "In order to understand the market..."
excellent:“It’s easy to read the market.”
Emphasize core content and convey information quickly.
Illustrations and typography: enhancing visual appeal
Content that combines pictures and text is more contagious. Good layout can enhance the reading experience and make users more willing to stay.
Example screenshot: The operation is clear and intuitive.
Data chart: Displays market comparison.
The layout is simple: short paragraphs, bold keywords.
Guided interaction: Get users involved
A successful article not only conveys information, but also serves as a starting point for user communication.
Question: “What do you think of this trend?”
Suspense: "More strategies will be revealed in the next article."
Share: "If you find it useful, please forward it!"
Make good use of hot spots: leverage the trend to increase exposure
Publishing content based on hot topics in the cryptocurrency circle can not only attract more attention, but also make the content more in line with users' interests.
Seize the timeliness: release hot content as soon as possible.
Interpretation from multiple angles: analysis from both technical and market perspectives.
Continuous Optimization: Driven by Data
The data feedback from the platform is an important basis for optimizing posting skills.
Analyze reading volume and interaction rate.
Test different posting times to find the best time for you.
Through the above methods, creators can gradually transform from "one-way content output" to "interactive operation" that grows together with fans. Establishing a deep connection with fans can not only increase account activity, but also build a strong fan community, laying the foundation for future IP creation.
5. Improve returns: Explore the high returns of the Plaza
Binance Square is not only a platform for content sharing and interaction, but also an ecosystem that provides creators with lucrative income. The previous article briefly introduced several ways for users to earn income from the Square. Today, I will introduce in detail the income range of different methods and some simple tips to increase income:
1. Newbie tasks and daily sign-in (12u~50u per month)
Newbie Task: This is a reward mechanism prepared by Binance Square for creators who are new to the platform. You can get 100 points as a reward by completing simple posting tasks.
Daily sign-in: It is a way for the platform to encourage users to be active. You can get points by logging in and signing in every day. You can get extra rewards by browsing 5 articles and sharing an article. You can get up to 28 points per week.
Points Rewards: Check-in points can be exchanged for BNB token coupons, BNB transaction fee refund coupons and other resources. There will definitely be more platform rewards to choose from in the future.
Including the novice tasks, the points earned in four weeks can be exchanged for about 0.02BNB token coupons (about 12u), or 0.08BNB transaction fee refund coupons (about 50u). For students who trade frequently, the latter is a great reward.
2. Reader Rewards (0 to unlimited per month)
The reward function of Binance Square allows fans to directly support creators through tokens or other forms, which is the most intuitive way to monetize. High-quality content or interactive live broadcasts can gain recognition and love from fans.
Scenarios that trigger reward:
Publish a high-quality article or video.
Answer fans’ questions or provide practical information during the live broadcast.
Through precise content positioning and continuous high-quality output, we can cultivate fans' trust and loyalty and attract more rewards. My previous article received a reward from 2u, so I share it with you for your reference.
3. Earn commissions from content mining (0 to unlimited per month)
Binance Square adopts a "content mining" mechanism. After creators publish high-quality content, users can jump to the trading interface through the token introduction in the article to trade, and creators can earn platform fee rebates.
Mining logic: High-quality content gets more interactions (likes, comments, and reposts). The higher its "heat value", the higher the income from content mining.
Rebate mechanism: The platform distributes revenue based on the total popularity and traffic of the content, and creators receive reward tokens regularly.
Suggestions: Keep paying attention to hot topics, create content that meets user needs, and maximize popularity. Regularly analyze the performance of your own content and optimize the direction of topic selection.
The editor's articles are mainly tutorials, and tokens are not often recommended, so the content mining income is relatively small. Here is the content mining income of a blogger who often leads orders for your reference:
4. Live mining and order-taking (0 to unlimited per month)
Live streaming is an important tool for Binance Square to empower creators. They can earn income through the mining mechanism and also earn commissions by bringing orders through live streaming.
Live mining: The platform will distribute income to the anchor based on the number of viewers in the live broadcast room, interaction frequency (barrage, likes) and other data.
Live streaming with orders: by recommending contract currencies and operating strategies, viewers can operate through the promotional links in the live streaming room, and the creator can get a certain percentage of the share.
Suggestion: Incorporate value output (such as real-time market interpretation, currency analysis) into live broadcasts to increase audience retention time and participation. Improve the fun and professionalism of live broadcast content to attract more users.
The following are screenshots of screen sharing and currency recommendations during the live broadcast:
5. Project essay solicitation (0~3000u per month)
Binance Square regularly holds essay contests. Follow @币安广场 to receive the rules of the essay contest. Creators can win rewards by participating in the creation of theme content. Three essay contests have been held this month, and all selected creators can earn up to $3,000!
Activity form: Submit original content to participate in the selection based on the theme released by the essay project partner.
Reward mechanism: The winning works will be awarded tokens, ranging from 200u to 1000u each time.
Suggestions: The content of the essay should be closely related to the theme, dig deep into the topic, and avoid general content. Before writing an article, understand the activity selection criteria, such as word count requirements, innovation, and interactive performance.
The editor joined the Square relatively late and has not yet received any token rewards from the essay contest. Below are the tokens obtained by another creator in the DODO project in September, which are almost as high as 1,000 US dollars!
6. Official exchange meeting rewards (0~200u per month)
Some Binance Square officials occasionally hold online exchanges for creators, and participants can receive generous rewards. For example, @新手学堂天使自治社区
Activity form: microphone rewards, comment lucky draw, chat room red envelopes, etc.
Reward mechanism: Most of them are cash tokens, about 20u per person. Occasionally there will be customized peripheral gifts.
Suggestion: Actively participate in official online communication activities, interact with project owners and guests, and learn more about the platform dynamics. You will be on the microphone during the communication activities, forward comments, and strive for more opportunities.
7. Hidden benefits
In addition to the above clear ways of earning, Binance Square can actually bring you a lot of hidden benefits. The newcomer support mechanism of the Square allows newcomers to quickly accumulate fans and build their own personal IP. There are many ways to earn more in the cryptocurrency circle! Here are a few of them. The editor will publish an article to discuss the details later.
Brand cooperation: As the influence of IP increases, you can establish cooperation with cryptocurrency projects to earn additional income.
Indirect benefits of fan growth: Fans accumulated through content creation can be converted into community resources, laying the foundation for subsequent knowledge payment or other monetization models.
By making full use of the various revenue channels provided by Binance Square, both new and experienced creators can achieve revenue growth from 0 to N. The key is to continuously optimize the quality of content, actively participate in platform activities, and establish deep connections with fans, so that every effort will bring rich rewards!
If you want to start your own creative journey, take action now! If you have any questions related to creation, you can discuss them in the comment area. If you have any questions related to the square, you can find the super responsible Ying brother: @yingbinance
Don’t be afraid of starting late, just be afraid of not starting at all. Join Binance Square today, and you will be a creator star in the crypto world tomorrow!
