Key Takeaways
Binance Wealth meets the growing demand from private wealth sectors for reliable and integrated crypto investment solutions directly on a crypto exchange.
It offers an intuitive platform for wealth managers to support their high-net-worth clients’ crypto investment journey with confidence, including their account opening and investment recommendations.
Binance Wealth replicates traditional wealth management frameworks while leveraging Binance’s security, providing secure access to deep crypto liquidity for wealth managers and their clients.
Introduction
Binance Wealth is a special solution designed exclusively for wealth managers and their high-net-worth clients who are ready to explore the world of crypto. It gives wealth managers an easy-to-use platform to help their clients get into digital assets with confidence directly on the world’s largest cryptocurrency exchange by trading volume.
Binance is the world’s only digital asset exchange to offer such a solution, built on its security infrastructure to provide wealth managers with convenience and peace of mind to oversee their clients’ crypto investment journey.
Increasing Interest in Digital Assets
The past year has seen notable growth in interest from institutional investors and private wealth sectors in digital assets. The demand for a secure, efficient solution to include cryptocurrency in wealth management portfolios led to the development of Binance Wealth.
Binance Wealth is designed to make it easier than ever for wealth managers to expose their high-net-worth clients to digital assets and provide crypto advisory directly through the Binance platform. By providing the tools and infrastructure for wealth managers to take charge of their clients’ onboarding and investment recommendations, Binance Wealth brings a familiar, premium experience for high-net-worth clients, and gives wealth managers all the tools they need to support clients through their crypto investment journey.
Binance Wealth supports both active and passive investing with access to a suite of trading and yield products. Once clients are onboarded through their wealth managers, they can decide to manage their portfolios independently or rely on their manager’s guidance, retaining final approval on all investments recommended by their trusted advisor.
Who Is Binance Wealth For?
As of November 2024, only corporate wealth managers with a business entity registered to provide wealth advisory or investment services are eligible to access Binance Wealth. Applications are not currently available for individual users.
Insights from Binance VIP & Institutional
Catherine Chen, Head of Binance VIP & Institutional, commented on the increasing interest from institutional investors in digital assets, emphasizing the demand from wealth managers worldwide for crypto solutions providing convenient and secure exposure to digital assets:
Binance Wealth significantly lowers entry barriers by providing them with direct access to the deepest crypto liquidity within a secure, regulatory-compliant platform that both managers and their clients can trust.
Integrating Traditional Wealth Management with Digital Innovation
As the only platform of its type developed by a cryptocurrency exchange, Binance Wealth reinforces Binance’s role in connecting traditional and crypto markets.
This new service builds on prior successes, such as the triparty banking solution launched in 2023, and aims to onboard more private clients and institutions into the digital asset space.
How to Get Started With Binance Wealth
Wealth managers looking to access Binance Wealth can follow these steps:
Registering: Managers must register their interest via the official contact form. Alternatively, they may also reach out to a Binance VIP representative they may already be in touch with.
KYB onboarding: Eligible wealth managers must then complete a Know Your Business (KYB) process before getting access to Binance Wealth.
Client onboarding: Once onboarded, wealth managers can begin assisting high-net-worth clients interested in exploring digital assets with their account opening process.
Closing Thoughts
As more people look to add crypto to their portfolios, there’s been a clear need for a platform that wealth managers can trust – and that’s exactly why Binance Wealth was created. Wealth managers now have an opportunity to offer digital asset exposure to their clients while leveraging Binance’s liquidity and security.
Further Reading
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