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Shares of business intelligence firm MicroStrategy (MSTR) hita new record high of $341 earlier today after surging by as much as 25% within just one trading session.

After over 24 years, MicroStrategy has hit a new all-time high pic.twitter.com/ZfpflgTh4m

— db (@tier10k) November 11, 2024

Meanwhile, Bitcoin has surged above the $87,000 level for the first time, peaking at $87,293.

It took the company a whopping 24 years to record a new record high. MicroStrategy was the darling of the dot-com bubble in the late 90s. However, the company's shares collapsed in 2000 after it had to restate its earnings. Michael Saylor, the former CEO of the high-flying software company, famously lost as much as $6 billion in a single day.

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However, the company managed to reinvent itself back in 2020 by adopting the largest cryptocurrency as its treasury reserve asset and basically turning itself into a leveraged Bitcoin proxy.

Now, the company is already valued at $68 billion,surpassing Equinor, Porsche, Royal Caribbean, and Mizuho Financial Group.

Asreported by U.Today, MicroStrategy announced a $2 billion purchase earlier today. Its total holdings currently stand at $24.2 billion.