[BNB Chain launches new tokenization service for RWA and enterprises]
BNB Chain, Binance’s blockchain ecosystem, has launched a tokenization solution that allows users to tokenize real-world assets (RWA) and private company investments to attract new users to the Web3 industry. Jimmy Zhao, senior solution architect at BNB Chain, said that this project aims to make it easier for non-Web3 users to enter the Web3 ecosystem and support its long-term growth.
BNB Chain regards RWA tokenization as one of the important ways to attract novices, and hopes to attract a large number of new users in a simple, easy-to-use and low-threshold way. At the same time, the program also plans to assist small and medium-sized enterprises in issuing tokens as a source of income and a tool to increase customer loyalty. Zhao emphasized that BNB Chain’s tokenization solution allows small and medium-sized enterprises to participate in the digital economy and open up new revenue streams without the need for technical expertise.
In addition, Binance has recently increased its investment in the asset tokenization industry, and Binance Labs has also invested in OpenEden, focusing on the tokenization of RWA such as US Treasury bonds. BNB Chain’s goal is to guide a large number of users into the Web3 industry and gradually integrate them into Binance’s infrastructure.
