Apple Intelligence launched on 10/28 through iOS 18.1, iPadOS 18.1, and macOS Sequoia 15.1, promising to integrate new AI tools. However, users quickly expressed dissatisfaction due to the features being insufficiently powerful and difficulties in accessing them.
Apple Intelligence was introduced to enhance the user experience on iPhone, iPad, and Mac through new features. Writing Tools provide capabilities for editing, summarizing, and rephrasing text, integrated into apps like Mail, Messages, and Pages. Users will also experience natural language search in the Photos app, allowing them to describe images and search quickly without scrolling through the entire library.
Siri has also been upgraded with ChatGPT, allowing for more natural interaction and expanding image recognition and text processing capabilities. Apple promises that by 12/24, visual intelligence features will be introduced, helping users identify locations and objects in real time, along with priority notifications to customize alert information based on personal context.
Negative feedback due to the waiting list and regional limitations
Although promising many improvements, the rollout of Apple Intelligence has faced considerable challenges. Users must join a waiting list to access the new AI tools, and devices must set their language and region to the US and English (US). This creates a barrier for users in other regions, as they have to change settings just to join the waiting list.
Early feedback from users shows disappointment. Max Eddy from The New York Times believes that Apple's AI technology has not met expectations. Julian Chokkattu from WIRED also noted that the new features did not bring significant changes after more than a month of experience. On social media, some users called this a 'sloppy launch,' criticizing Apple for releasing too early before the system was complete.
Although the current version has not met expectations, Apple plans to release major updates in 2025. Siri upgrades along with better app integration are expected to launch in March, while multi-language support will be rolled out in later stages of the year.
