Odaily Planet Daily reported that 1inch announced a long-term cooperation agreement with Bruce Lee Family Company to promote the adoption of DeFi and Web3. 🎉Through this cooperation, the two parties launched an advertising campaign with the slogan "Take crypto serious Lee". The campaign aims to change people's impression of cryptocurrency so that it is no longer seen as not serious or purely speculative, and to convey to the public the idea that it represents the future financial system. 🌐Against the backdrop of increasingly stringent global regulation, this cooperation has undoubtedly injected a fresh force into the cryptocurrency industry. 🚀Especially Bitcoin, as the industry leader, still has a bright future.