Apechain has once again used its outstanding operational capabilities to demonstrate to the world a wonderful Web3 classic marketing campaign.

Written by: Frank, PANews

With a 135% increase in a day and a half, APE has once again returned to the mainstream of cryptocurrencies, but this time it is thanks to MEME.

At 4:27 am on October 20, the official Twitter account of Bored Ape Yacht Club released a message announcing that the Apechain mainnet had been officially launched. More than ten minutes later, the market began to respond to this new L3, and the Apechain governance token APE began to rise. On the other hand, as the CURTIS token on the one-click token issuance platform Ape Express in the ecosystem was created and began to rise, the price of APE also rose simultaneously. As of October 21, the price of APE rose from 0.748 to a maximum of 1.758, with a maximum increase of more than 135%.

Many people exclaimed that the NFT king has returned in a different way, while others were not optimistic, believing that this was just a short-term blind stimulation of the market and the fate of Apechain was still unknown. Regardless of how it develops next, judging from what happened in the past two days, Apechain has indeed once again used its excellent operational capabilities to show the world a wonderful Web3 classic marketing war.

A combination of punches topped the traffic list

In the past two years, NFT and the Metaverse have had a low presence in the crypto world, and the glory of IP seems to have long been sealed in the album of history. As one of the most well-known IPs in the Web3 field, the fate of Bored Ape is very similar to that of a retired famous star, watching new players continue to emerge in the MEME track, and various communities and cultures ignite new tokens one by one. As the industry's most capable of IP and community affairs, Bored Ape has actually missed the rise of more than a year.

But it can be seen that the Apechain team does not seem to be closed in its own small circle. From the products and strategies launched this time, it can be found that Apechain has almost used all of the most efficient strategies in the current market.

In summary, Apechain launched a combination of punches, which are divided into several sections: Apechain mainnet launch, Pump.fun-like coin issuance platform, new MEME king CURTIS, automatic income for APE holders, and pull-up. Any of these punches released separately may not be able to create the effect of APE returning to the top of the list. But when they are put together and launched, the power of the combination is revealed, and it even gives people an illusion that it is difficult to sort out what is really working here.

Next, PANews will analyze this classic Web3 case.

ApeFest fan event spreads heat, inadvertently announced to create FOMO

The evening of October 20th was the last day of the 4th ApeFest. Countless fans and owners of Ape celebrated in Lisbon, Portugal. On social media, many owners of Ape posted videos and content related to the event. This laid a good foundation for the popularity of APE. BMW also released content related to the event several times on this day.

The release of Apechain was not like the usual projects that suddenly released a long official announcement. Bored Ape Yacht Club's approach was different. Before this message, the official released a series of introductions to the ApeFest event. At the end of this series of tweets, it said, "Oh, by the way, while we've been tweeting... ApeChain is online. Start visiting now to see real-time updates." This seemingly casual announcement not only created a joking and relaxed atmosphere, but also seemed to have some meaning that could create FOMO.

At the same time, there should be a simultaneous announcement at the event site, and people participating in the event began to share the news on Twitter. After this series of operations, at least at the news level, the popularity of APE has been boiling. On the other hand, the price of APE began to rise, which also promoted the increase in this popularity.

People who pay attention to market dynamics will go to see the reasons for the rise and carefully study Apechain to make investment decisions. People who see social media news will look at the market performance to determine the importance of the news. This can be said to achieve a two-way cycle.

MEME wealth effect and automatic income add new fuel

Of course, having only one Apechain online would quickly discourage outside investors, as it would appear that there is only one Layer 3 chain built on Arbitrum Orbit. So, at this point, we need to add some more fuel to the firewood pile, and now we have two pieces of firewood being put on the market.

One piece of firewood is a MEME coin called CURTIS. The price of this token has been rising since its creation. Unlike the leading MEME on other chains such as Solana, which first pulled back and then rose, it presents a rapid upward trend full of FOMO sentiment.

Another piece of firewood is called "providing an automatic income model for ApeCoin holders". This news seems to have dispelled some people's doubts about the rise of APE. In fact, according to PANews research, this automatic income model does not seem to be so automatic. Users need to select a specific apeUSD through cross-chain to achieve this income, and the specific rate of return cannot be calculated at present. Therefore, the specific effect of this automatic income is still unknown, but judging from the effect of the show, it has indeed achieved expectations.

With the support of these two fuels, more projects and tokens in the Apechain ecosystem began to attract attention. The most popular one should be the trading simulation competition called "Top Trader", which is an on-chain trading simulation game developed by the Workshop team. It allows users to trade with 1,000 times leverage, and the winners share a prize pool of $10,000. Although the prize money for this game is not high, its greater role is to help the newly launched Apechain quickly accumulate on-chain transactions and new users. As of October 21, Apechain's cumulative transaction volume has reached 1.3 million (of which 1.12 million transactions came from October 20).

Is there any follow-up to the combo punch?

If a good start is half the battle, Apechain has obviously got this half perfectly. But whether there will be any new combo next remains to be seen.

However, judging from the data performance on October 21, the doubts on social media that APE is another "wave" may not be unreasonable. First of all, MEME coins, the leading token CURTIS, fell from a high of nearly 30 million US dollars to 6 million US dollars. This callback performance seems a bit too large. There are only 3 tokens with a market value of more than 10 million US dollars, and the remaining market values ​​are basically less than 1 million US dollars. The number of tokens with a trading volume of more than 1 million US dollars is also less than 5. From this perspective, the popularity of MEME on Apechain does not seem to be maintained.

Other data also saw a cliff-like decline, with active users reaching 83,000 on the 20th and 5,293 on the 21st. APE transfers were 93,000 on the 20th and 15,000 on the 21st.

However, the price of APE tokens is still around $1.5, which is relatively positive. From the official website of Apechain, there is a racing game on the homepage banner that has not yet been launched. Judging from some of the current display content on the official platform, games may still be the main foundation of Apechain, and the craze of MEME coins, under the severe homogeneous competition of various public chains, is difficult to compete with mature MEME ecosystems such as Solana, Ethereum, and Base.

Looking back to 2022, when Apechain had just announced its launch, Yuga Labs completed its acquisition of CryptoPunks, and the price of the NFT floor of Bored Ape once exceeded 100 ETH, many people believed that the Yuga Labs team might be able to create a Web3 version of Disney. Only two years have passed, and I don’t know if Yuga Labs’ vision of creating a Web3 Disney is still there. It’s just that the wind of NFT and the metaverse is blowing farther and farther, and Apechain can only barely keep up with the last train of MEME. Judging from this lively release, Yuga Labs’ operational and promotional strength should not be underestimated, and it is worth looking forward to what sparks it can burst out before the train arrives at the station.

The comeback of Bored Ape Yacht Club makes people wonder: when the Web3 Disney dream wakes up, is the encrypted "casino" the only way out in the short term?