MoonPay has announced a partnership with Mastercard, targeting Web3 experiential marketing or new ways to connect with Mastercard consumers.
Global payments giant Mastercard continues to explore the benefits of cryptocurrencies through a new collaboration with crypto payments platform MoonPay.
MoonPay officially announced on October 25 a partnership with Mastercard aimed at jointly exploring how Web3 tools can enhance experiential marketing or find new ways to connect with Mastercard consumers.
The company also via X (formerly Twitter) reported that MoonPay's company president, Keith Grossman, and Mastercard's head of marketing and communications, Raja Rajamannar, announced the collaboration at Money20/20 in Las Vegas.
“Mastercard will take advantage of MoonPay’s entire Web3 portfolio, including auth to minting to ETHPass and more as well as work closely with our agency, Otherlife, for strategy, creative and front-end dev work for their experiential initiatives,” Grossman wrote in a post on LinkedIn.
In addition to the new Web3 consumer experience, MoonPay will also work to integrate Mastercard products and solutions to increase compliance and trust across the Web3 industry. MoonPay will specifically incorporate Mastercard tools such as “Click to Pay”, Mastercard Send, and Mastercard Crypto Credentials into its payment solutions.
“We’re so grateful for the partnership and even more excited about what’s ahead. Congrats to the full team,” Mastercard’s Web3 marketing Adam Polansky commented on Grossman’s post.
“We are excited about this partnership and what’s to come,” Mastercard’s partnership executive Elizabeth Taylor also wrot
