User Engagement System Overview: Binance Gifting via Activity Analysis and Daily Check-Ins

This image highlights a user engagement strategy, likely implemented in a mobile app or web platform, where users earn points by completing daily tasks and consistently checking in. The system encourages ongoing interaction with the platform, fostering user participation through various activities. Here’s a breakdown of its structure and features.

Check-In System

The user has checked in for four consecutive days, with the platform promoting a seven-day streak for more significant rewards or benefits. As users progress through each day, the points increase:

Days 1-4: No extra points.

Day 5: +1 point.

Day 6: +1 point.

Day 7: +3 points.

This streak system plays on users' desire to maintain momentum, encouraging them to check in regularly. A reminder option is also available, helping users sustain their engagement by preventing missed check-ins.

Activity Points

Currently, the user has earned 4 activity points. These points likely tie into rewards or achievements, motivating further platform engagement. The accumulation of points could lead to perks, prizes, or status upgrades, creating an incentive for ongoing interaction.

Daily Tasks

Beyond check-ins, users can earn additional points by completing daily tasks. Two specific tasks are highlighted:

1. Share a Square post with a friend: Completing this task grants +1 point. It encourages users to share platform content externally, potentially bringing new users or increasing exposure.

2. Click and read 5 posts: This task awards +1 point for engaging with content, with the user having completed 2 out of 5 interactions. Engaging with content improves user experience and time spent on the platform.

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