The next steps for the creator of Mercado Bitcoin, the largest crypto brokerage in Brazil
After creating Mercado Bitcoin, executive develops new business at Harvard and receives US$ 1 million investment
Created in 2013, Mercado Bitcoin has become the largest Brazilian cryptocurrency brokerage. The person responsible for this was Rodrigo Batista, a graduate in Business Administration from the School of Economics, Administration, Accounting and Actuarial Science at the University of São Paulo (FEA USP). After buying his first bitcoin for US$ 4 in 2012, Rodrigo accumulated vast experience of success in the sector with Mercado Bitcoin, which he seeks to expand into a new business that he developed during a course at Harvard two years ago.
Digitra.com, his new business after selling Mercado Bitcoin in 2019, is also a cryptocurrency brokerage, but with a global focus and which aims to facilitate usability and experience for investors.
$1 million investment
Recently, Digitra.com announced a $1 million investment from 4Equity Media Ventures. Renato Mendes, co-founder of 4Equity Ventures, stated that the company was already looking for exposure in blockchain and cryptocurrencies, and found an opportunity in Rodrigo Batista's business.
We wanted to have exposure, but since we are not experts, we have difficulty in selecting the allocation of these resources”, explained Renato in an interview.
We had an intention on our side, within our thesis, to have exposure in crypto and blockchain. When you look at this market, everything is very new and complicated. The main issue that encouraged our investment is Rodrigo's experience. He is the creator of the largest crypto brokerage in Latin America. So in a sector that has so many adventurers, having someone like Rodrigo is very unique, he added.
The investment of US$1 million, equivalent to R$5.6 million at the current dollar exchange rate, will be used to promote Digitra.com and its token, DGTA. Since its launch, the company claims to have made no investments in 188 countries.
