In the future, cultural currency will become a carrier of value creation and distribution.
Written by: Matti, Zee Prime Capital
Compiled by: zhouzhou, BlockBeats
Editor's note: The rise of meme coins nowadays is a good demonstration of the wealth effect and innovation opportunities in crypto culture. Although memes are still in the early stages of pursuing short-term gains, they still provide reference value for future cultural finance and cultural coins. The article proposes that by building a meme coin crowdfunding platform, tokens will not only be limited to memes, but also be combined with cultural projects such as lifestyle products, fashion brands, DeSci, etc. to exert the power of capital formation. In the future, cultural coins will become a carrier of value creation and distribution.
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In the narrative of meme coins, fun and optimism coexist, but its logic is misleading. It often interprets the world with a zero-sum game mentality and borrows some uncomfortable Marxist views, emphasizing the redistribution of power and wealth while ignoring real value creation.
"No need to create value, just get a piece of the pie." This mentality is widely accepted, and airdrops seem to have become a kind of "welfare". The more free resources you get, the stronger your desire. However, opportunities are not obtained out of thin air, but through hard work. Jealousy for seed round investment opportunities is the basis for the rationalization of meme coins. However, market access is one thing, and obtaining seed round investment opportunities depends on one's social capital. In addition, many people ignore the survivor bias-most seed round investments are actually losses.
In the current crypto market, investors, project owners, and users have become accustomed to trading tokens with no real value through "meme premiums." The natural evolution of this market paradigm has led to a more straightforward phenomenon: "In this case, let's just issue tokens that are obviously worthless." This assumption assumes that there is no actual creative intent in the crypto field, but this is not the case - "You are not a lottery ticket."
There is nothing wrong with the fact that meme coins are essentially just a social game of ups and downs. They can be seen as a new type of lottery, vaguely connected to the spirit of the times. However, the rationalization behind meme coins is disturbing: Revolt against the "evil capitalists" who exploit our profits! We have the right to wealth even if there is no value! We have the right to outperform the market!
However, there is a fundamental difference between wanting to make money and demanding it. The meme coin narrative caters to this empty desire, ultimately filling the pockets of insiders who in turn criticize so-called “evil venture capitalists.” Some people equate meme coins with early crypto investments, which is wrong. The difference is that only a handful of the fake projects backed by venture capital today will create trillions of dollars in value in the next decade.
Values are only assigned.
Value should be claimed.
Value is simply a product of how it is acquired.
Fundamentally, meme coins are fun, and they even have the potential to become the next escapist trend in consumer culture. In the future, they may become a proxy for value creation, as the tokenization of culture is a powerful and underexploited tool. However, the current meme coin narrative is inherently Marxist.
So how do you turn this narrative into a positive-sum cultural financial game?
The rise of cultural finance
Since crypto culture is based on money, and money is the driving force of desire culture, we may have found the key to breakthrough. Culture (in this case, money) has become the product, which also explains the emergence of meme coins and phenomena like pump.fun.
We generally like to think about waves of new product and technology adoption in terms of a “bundling/unbundling” framework. In September 2023, before the meme coin craze, we proposed a model stating, “Maybe it’s counterintuitive, but cultural relevance will be traded.”
We were on the right track, but we failed to foresee the meteoric rise of meme coins. In retrospect, this actually makes sense, as the wealth effect at the time met an environment lacking actual innovation, which triggered the explosion of this phenomenon. However, meme coins are not a dead end. They actually provide an excellent proof of concept for "CultureFi" and "culturecoins", and crypto technology is gradually becoming a powerful cultural incubator.
Meme coins show us that brands and distribution channels can be effectively bundled together, which is also the core of meme coins - they are extremely efficient distribution machines. Although the form of meme coins we see today is still very primitive, they rely more on short-term rapid pull-ups and lack sustainability, but they lay the foundation for the evolution of future cultural coins. Price increases are undoubtedly the most effective marketing tool, and in the logic of meme coins, price increases are not only a means but also an end. But for future cultural coins, price increases are just a tool to a greater goal, just like Ethereum, Solana or Bitcoin.
The future of cultural coins will be richer and more diverse - tokens are not only the carriers of culture itself, but also the medium of distribution and dissemination. The following is my revision of the "bundling/unbundling" model. Although it may not be the final version, it reflects my current in-depth thinking and insights into the crypto consumer vertical.
The potential impact of this trend is now too great to ignore, and we believe there is still a great deal of room for innovation in the issuance of meme coins. Rather than continuing to launch short-term “missiles” that could be manipulated by “pump and dump” groups, perhaps a dedicated meme coin “crowdfunding platform” could be built to transform these tokens into real cultural coins, not just for making funny memes, but as cultural carriers that are closely tied to lifestyle products.
This crowdfunding platform is able to transform a simple game of price increases and decreases into a tool to unlock products and opportunities (such as access to specific products or content). With the powerful capital formation capabilities of cryptocurrencies, this approach can be used to launch cultural currency projects with clear missions - whether it is a fashion brand, a record company, or a decentralized science (DeSci) project (such as $HAIR), or even innovative things we have not yet thought of.
Prediction markets like Polymarket have demonstrated the potential to capture value by predicting events, fashion, and culture. In today’s 24-hour “live reality show” world, it’s only natural that people want to stay connected to the zeitgeist through financial instruments for the pleasure and dopamine rush.
Today’s meme coins are like websites in the early days of the internet (if they were financialized) in their original state of disorganization and limited functionality. When culture itself becomes a battle, directly participating in it only further raises the stakes and potential impact of the game.
Soon cultural coins may develop a utility that takes us from the equivalent of the “pre-industrial age” of the Internet to the rapid industrialization of the Internet. If you believe that it was the expansion of freedom that drove the rapid progress of the industrial age, then cryptocurrency is an extension of this freedom provided by the Internet.
