Ripple (XRP) has ventured into the thriving crypto custody business, offering its bank and fintech clients a secure platform to safeguard their digital assets. The move marks a significant expansion of Ripple's services beyond its core focus on cross-border payments. Through its newly established Ripple Custody division, the company will provide comprehensive custody solutions, ensuring the safety and integrity of cryptocurrencies. This move aligns with the growing demand for reliable custody services as the crypto market continues to mature and attract institutional investors. Ripple's entry into this space further solidifies its position as a leading player in the digital asset ecosystem.