đ Worldcoin looks to Asia and Latin America as Europe faces regulatory hurdles
đ #Worldcoinâ , the digital identity company driven by Sam Altman, CEO of OpenAI, has decided to radically change its global strategy. While Europe is no longer the center of attention, the company has put its focus on Asia-Pacific and Latin America, where it sees greater potential for growth and adoption of its technology. This was stated by Fabian Bodensteiner, managing director of Worldcoin Europe, at a recent event focused on European startups.
In statements offered during the Sifted Summit, sponsored by the Financial Times, Bodensteiner explained that European markets do not show the same dynamics as those in Asia and Latin America, where technological innovation is advancing more quickly. âWe simply see greater opportunity in other regions and, since we are not a giant company, we must prioritize where the market responds best,â said the executive.
đŻAsia-Pacific and Latin America take the leadđŻ
Worldcoinâs new plan includes increased investment in countries such as Japan, Malaysia and Argentina, which Bodensteiner says are showing more interest in adopting emerging technology solutions, including Worldcoinâs digital identity offerings. In addition, the company has begun collaborations with major video game publishers in the Asia-Pacific region, integrating its âdigital passport,â known as World ID, into these platforms.
In Malaysia, for example, Worldcoin has begun working alongside local companies such as research center Mimos Bhd and MyEG Services Bhd, a government app. Bodensteiner emphasized that the companyâs strategy is not only focused on the consumer, but also on aligning its technology with local business needs.
