According to Foresight News, Bloomberg cited SportQuake data to report that cryptocurrency companies have spent a record nearly 130 million pounds ($170 million) on Premier League deals for the 2024/25 season, and this figure is likely to increase further as more partnerships are announced this season.
Several African crypto companies have tied up with soccer leagues for the first time, with cryptocurrency exchange Kraken sponsoring Tottenham Hotspur, Atletico Madrid and RB Leipzig in 2024. Crypto.com, which also holds naming rights to the Formula 1 Miami Grand Prix and the Los Angeles Arena (formerly the Staples Center), announced in August that it would sponsor UEFA’s Champions League until 2027. OKX extended its sponsorship with reigning Premier League champions Manchester City last year.
