#hamsterkombat Surely, many have heard such phrases as "Mandela effect", "butterfly effect", "domino effect", "carbonara effect", etc. There are a dozen or more such effects.

But in this short article, I will talk about a phenomenon that I would like to call the "Hamster Effect". What is it? Let me explain...

As you all know, some time ago two words burst into our reality: Hamster Kombat. At first, probably no one expected that these two words would sound from almost every iron on planet Earth. But that is exactly what happened. It would seem that another unremarkable "tapalka" for some unknown reason gained unprecedented popularity. And this is definitely a phenomenon. Therefore, I had a desire to give this phenomenon a name - the Hamster Effect.

In my opinion, this effect is based, or rather has at its core, three positions:

1) Initial typicality. That is, a product completely devoid of any features and repeating the previous experience of similar projects.

2) A sudden and objectively unjustified rise in popularity and audience involvement.

3) And the third point, just as grandiose as the success at the initial stage - fiasco and total disappointment on the part of the community.

It is these three positions (absolute ordinariness, unjustified popularity, and a grandiose fiasco) that I would characterize the Hamster Effect, which we have seen with our own eyes right now, observing and participating in the Hamster Kombat project, and which we have a chance to see in the future, if someone manages to repeat the fate of this ambiguous, but nevertheless historical project in the world of the crypto industry and beyond.