INFINOX's institutional product IXOPrime achieved significant growth in 2024, with KPI performance metrics reflecting the broad-based success of the INFINOX brand throughout the year. Since its launch in 2021, the IXO Prime product has been particularly attractive to brokers and institutional clients. The growth in 2024 is no surprise, with deposits up 157% and transaction volume up 57%.

Jay Mawji, CEO of INFINOX, said: “We are particularly proud of our IXOPrime product. Our competitiveness at INFINOX is reflected in our ability to deliver quality products in every aspect: pricing, operations, technology, 24/7 support and fostering strong relationships – this is the INFINOX standard”

A relationship-centered approach

The relationship-centric mantra continues to pay off positively for IXO Prime, where the focus on relationships takes precedence over numbers. “At IXO Prime, our success is built on building strong personal relationships with our partners, and this value-add allows us to do the best work for our clients and ensure that the value we add goes beyond a set of metrics,” said Lee Holmes, who recently returned to INFINOX. “We’re not here to chase a single metric. We look at the big picture and help our partners grow their revenue in ways they may not be aware of.”

IXOPrime's strong relationships with clients create an environment for optimization, resulting in competitive pricing and execution, and increased million-dollar revenue from order flow; the ultimate goal for all brokers and institutional clients.

Technology that delivers results

The introduction of enhanced trading technology enables IXOPrime to go a step further and provide pricing and execution models to support the benefits of using them for execution. Clients can benefit from a total market approach, getting the most effective combination of pricing and market depth to maximize revenue from order flow. In addition, trade data and order maximization means that clients can be directed to the right venues, ultimately providing clients with a powerful product.

2025: The year of growth

2024 marks a year of strong growth for IXO Prime, with a number of developments happening in the background, leading to a strong product for 2025. "We have received constructive feedback from our customers and clarity on where we can do better; coupled with our vision and some incredible work from the team, we are very confident that we will achieve results in 2025 that match our ambitions," said Moe Padhani, Head of Sales & Marketing; Commercial at INFINOX.

All eyes are on IXOPrime as they prepare for the Dubai FX Expo in early October and it is clear that INFINOX and IXOPrime products continue to maintain their position as leading institutional products.

About INFINOX

INFINOX is a market-leading global multi-regulated online brokerage that allows clients to trade CFDs across multiple asset classes. Founded in 2009, the company has built strong relationships with its partners and provides world-class services to clients around the world. Its business is built on the core values ​​of integrity, ambition, excellence and inspiration.