German car manufacturer BMW has reportedly entered into a partnership with Binance for its blockchain and Coinweb for its decentralized services in order to offer loyalty programs to its customers.

According to reports from the United States, the blockchain will be used to distribute points that users can then spend on BMW-branded merchandise and services, although the details of this have yet to be revealed to the public.

BMW will also reportedly rely on the consulting and services offered by Coinweb.

These reports have yet to be confirmed and it is expected that more information will be released in the coming days.

This move follows BMW's previous attempt to enter the blockchain space with an advertising campaign, and shows the company's commitment to exploring the potential of the technology, whether for promotional purposes or practical applications in its business.