Robert Mitchnick, BlackRock's head of digital assets, recently admitted that, "Most investors find the Ethereum (ETH) investment narrative hard to grasp." That is why BlackRock allocates considerable resources educating its investors. BlackRock's ETH spot ETF, ETHA, reached $1 billion in assets under management (AUM) in just seven weeks. Mitchnick considers this number "a good start though still lagging behind our bitcoin spot ETF." He maintains that "over time ETH-related products will not outperform BTC-related products."