Every time when the market liquidity is sufficient:
There must be a hot spot that will ignite the market and traditional media will start reporting.
This time it is Hippo that has gone viral.
Logically:
It should be the beginning. A good IP is still in its early stages and generally has a second wave.
The first wave is the beginning of the heat. There are primary market players who buy and make money. There is a rich effect. Only a few top players.
The second wave, when it is listed on a large exchange, is the real start of fomo, but there will be a callback before it is listed on a large exchange because it needs to absorb funds.
The last is the explosion of the wealth effect on the chain, and many people are crazy about it.