On September 23, the Hamster Kombat team announced the allocations for its highly anticipated airdrop event. Of the game’s 300 million users, only 131 million are eligible to receive the airdrop, representing just 43% of the total user base. The team also noted that 2.3 million users had been banned for using cheats.

Keeping users engaged after airdrops is a significant challenge for Web3 games, but Hamster Kombat has strategies in place for user retention. According to the team, the value of tokens distributed post-airdrop could potentially increase. They stated:

11.25% of tokens distributed after Season 1 will be vested and unlocked 10 months after the listing. Given the project’s rapid development, the value of these tokens could be comparable to the initial unlock.

The team emphasized that they are focusing on the value proposition of games within the ecosystem, rather than just earnings, setting themselves apart from traditional Web3 projects that primarily attract airdrop hunters. To onboard more players, they plan to blend the best elements of Web2 and Web3 gaming while delivering engaging content.

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