Valhalla Marketing Campaign Launching in Rio de Janeiro, Brazil 🇧🇷
Valhalla, Floki's flagship PlayToEarn MMORPG game, is set to conquer new territories in the heart of Latin America's crypto scene.
We're thrilled to announce a massive 4-week marketing campaign launching October 1st, 2024, at Santos Dumont Airport in Rio de Janeiro, Brazil!
This high-impact campaign will showcase Valhalla across:
- 47 LED screens strategically placed along the entire passenger journey, next to Arrival and Departures boards
- 8 large overhead landscape displays in both Arrivals and Departures
- 5 mega LED displays in Arrivals, dominating baggage claim and main walkways
In total, 60x displays taking Floki's Valhalla into the crypto heart of LATAM
The campaign will reach an impressive 21 million views in just 4 weeks, targeting high-value audiences including business decision-makers, executives, high-net-worth individuals, and frequent flyers.
Why Brazil? It's the powerhouse of the region:
- Largest country in South America
- 5th largest nation globally
- 8th largest GDP worldwide
- Leading LATAM in crypto volume, up 30% year-over-year
Santos Dumont Airport, named after aviation pioneer Alberto Santos-Dumont, offers the perfect showcase for Valhalla. Its central location ensures high foot traffic and extended dwell times, allowing Valhalla to resonate with a high-quality audience.
Key benefits of this location:
- Prestigious brand positioning near Rio De Janeiro, a major economic and cultural hub
- Extended dwell time in check-in counters, security lines, and boarding gates
- High-frequency exposure over a short, intense period
This campaign marks another groundbreaking milestone in our global marketing journey, following successful airport campaigns on other continents.
Stay tuned for updates as we continue to push the boundaries of blockchain gaming and global marketing!
For more information, visit https://t.co/O1iJr8lqhP and