Author: Sleeping in the Rain
What are the needs of both parties?
Make money (Binance also has a core demand of $BNB).
1/ TON Foundation
In order for the TON Foundation to make money, it needs to raise the price of the currency, while Binance's profits come from user fees and token lists.
In the current market, the most critical factor for currency prices is market attention.
Let's take Solana as an example. Solana has attracted a large number of users and liquidity into the ecosystem through the wealth effect of memecoin, making $SOL gain more attention than other Layer1. With high market attention, better fundamental data will make market participants more confident in holding the target and more willing to participate in the relevant ecosystem. This is a positive feedback loop.
Based on past experience, TON can only take this path. The TON Foundation also does this.
In short, people will only come to play if there is money to be made.
However, TON changed the idea of memecoin hype into Telegram games (others can’t learn this, TON has a big tree to lean on for shade). Compared with memecoin hype, Telegram games are more user-friendly, many of which are free to play, and the risk of losing money is lower.
The wealth effect of ecological tokens comes from listing on exchanges. Listing on Binance is definitely the best choice for the TON Foundation. This is why $TON spot $NOT $DOGS $CATI $HMSTR was listed. In order to achieve these collaborations, the TON Foundation must have made a lot of efforts (my personal speculation).
Only by listing on Binance can more users participate in the TON ecosystem. For the TON blockchain, TVL is not the most important thing, the most important thing is the user's expectation of wealth opportunities.
Anticipation drives behavior.
After more projects are listed on Binance, the TON Foundation will have the opportunity to implement more plans, such as paying for small games, to cultivate user stickiness and payment habits. We can see this trend change in the $CATI airdrop.
2/ Binance
Binance’s core goal is also to make money, and there is also $BNB as mentioned above.
In addition to providing a large number of rewards to Binance users (SuperEarn, IEO), the TON Foundation can also attract many new users to Binance.
For Telegram mini-game participants, due to the high participation threshold of the TON blockchain, more users prefer to send the airdropped tokens of mini-games directly to exchange accounts for cashing out. If Binance launches the corresponding token, most people will send the tokens to the Binance trading account because Binance is the place with the best market liquidity.
The return of old users and the joining of new users will bring higher profit expectations to Binance.
The same is true for the launch of memecoin today. The core of the exchange’s operation is still the users.
To retain users, sufficient wealth effect is required.
3/ Last
An interesting point here is that Binance has been frequently listing tokens (mostly contracts) in the past two months. This operation is very similar to that in August, September, and October last year. If we are to look for the sword on the boat, we should be more optimistic about the market in Q4 this year.
As for where the opportunities are, I have personally made a very clear explanation above - think clearly about the needs of the TON Foundation and follow the trend.
