CoinVoice recently learned that Eric Holst, a member of the Polkadot community, disclosed on LinkedIn all of Polkadot’s marketing expenses during the Token2049 period, totaling $387,772, including:
$199,500 for event sponsorship $100,000 for a 36 square meter booth ($70,000 for an airport billboard, which didn’t happen) $25,000 for demand generation activities, $20,000 to cover travel expenses for 8-10 staff members $10,000 for merchandise (including 300 shirts, 180 pairs of flip flops, 200 fans, 180 hats, and Inter Miami Messi jerseys) $5,000 for photos and videos, and the rest of the miscellaneous items.
Holst said that the funds came from Events Bounty and OpenGov Treasury, and were approved by the DAO community vote. As for whether the investment of nearly $500,000 is worthwhile, the author said that it is not yet certain, and a report is being written to analyze the results.
According to LinkedIn, Eric Holst works for Distractive, an organization that provides core marketing services for the Polkadot network and ecosystem. [Original link]
