đ **Crypto Firms Score Big with Sports Sponsorships!** đ
- Over the past three years, crypto startups have inked 87 sports sponsorship deals, aiming for mainstream adoption and global exposure.
- CoinGecko's research reveals 33 of these partnerships are with European football clubs like Manchester United and Chelsea.
- Major events like the UEFA Champions League and FIFA World Cup offer massive visibility.
- The motorsports industry also saw significant deals, including FTX's multi-year contract with Mercedes F1 before its collapse.
- Bybit and Red Bull Racing struck a $150M deal in 2022, while Crypto.com became F1's official digital asset partner for $100M.
- Esports, basketball, and other sports sectors are also in the mix, with FTX spending $210M on Team SoloMid in 2021.
- Despite the surge in sponsorships, the effectiveness of these campaigns remains uncertain.
What do you think about crypto's play in sports? Share your thoughts in the comments! đŹ